Email Marketing or “list building” involves directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a prospect (potential customer) or current customer could be considered as email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Broadly, the term is usually used to refer to:
- Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
- Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Adding advertisements to email messages sent by other companies to their customers.
We here at Infinity Online Solutions make use of Aweber’s Autoresponders, Analytics and campaign management tools. We also use ethical “white hat” methods of E-Mail Marketing involving a double opt-in process ensuring we NEVER send unsolicited mail to your prospects.