Search Engine Optimization (SEO)
SEO is the abbreviation for Search Engine Optimization. It is the process of affecting the visibility of a website or web page in order to get traffic from the “Free,” “Organic,” “Unpaid” or “Natural listings” on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages, videos, local listings, and other content are shown and ranked based on what the search engine considers most relevant to users.
In general, the higher ranked websites appear earlier in the search results page. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
This form of Marketing requires no payment for advertisement to search engines, as with Paid Search Advertising.
Why do You Need SEO? Here are a few Statistics.
- 93% of online experiences begin with a search engine.
- Less than 25% of users search the second page of search engines, meaning 75% of users never scroll past the first page of search results.
- Google dominates 60-70% of the search engine market.
- 70% of the links search users click on are “organic” or “natural links”.
- Search Engines are the number one traffic director to content sites, beating social media by more than 300%
At Infinity Online Solutions we specialize in Local SEO services. (Only for South African websites.) We also use the latest analytic programs to ensure Your Website has the best possible keywords implemented on it, relevant content, backlinks, and more.