The Benefits Of Having A Website
Having your own company website is a lot more rewarding than you might think. Below is a list of the benefits you can reap from having a website:
1.) It’s Far Cheaper and a Lot More Flexible than print and other methods of offline advertising
The Internet is completely different from print advertising for the reason that space is affordable, your advertisement is available for a longer period of time, your content can be altered with minimal effort (If you are using a Content Management System) and you can potentially reach a larger audience.
2.) Market Expansion
The Internet has made it possible for businesses to break through the geographical boundaries and become accessible, virtually, from any country in the world by a prospect that has Internet access.
3.) Live 24/7 365 Days a Year
You no longer have to turn customers away when it’s time to close up shop, No more leaving annoying notes on the door “Closed for Public Holiday”, or specifying trading hours on your answering machine/s. Now you can just refer them to your website for the information they are looking for.
It is a lot more convenient for a person to research a product online than it is to physically go to the business location just for information. Recent statistics show that 97% of people with access to the internet have researched a product online before they purchased it.
The potential customer can access your website from the comfort and privacy of their own homes, without the stress and distractions of the real world. You offer your clients a self-service medium.
5.) Add Value
You can add value to your website by giving viewers tips, advice and other general information in your field of expertise. This will make your website a lot more memorable to visitors.
6.) Improve your Credibility
A website gives you the opportunity to tell potential customers exactly what you are about and why you deserve their trust and confidence. Consumers nowadays have so many choices, establish yourself as a reputable brand, thus ensuring they choose your company. You can also use a website to employ a viral marketing strategy. This makes use of customers sharing experiences they’ve had with your business/brand on social media websites. (Call it the new ”Word-of-Mouth ”)
7.) Promote your Business’s Physical Presence
Don’t let your customers get frustrated when struggling to find your business. You can publish a “Dummy Map” on your website. This map will show your business’s geographical position, nearby landmarks, and directions to get to your physical premises.
8.) Growth Opportunities
A website serves as an excellent place to refer potential investors to, to exhibit what your business is about, what it has accomplished as well as what it can achieve in future.
9.) Two-Way Communicative Marketing
Customers can quickly and efficiently give feedback on your product, services, and marketing approach.
10.) Inexpensive Market Research
You can implement features on your website to capture data from visitors such as online surveys, and visitor polls. This will allow you to find out how your customers truly feel about certain aspects of your business. In turn, you can use this information to enhance your product and the way you do business.
You can also use website statistics. Website statistics give you an insight to the amount of traffic your website receives, how the visitors got directed to your site, and the geographical position where they accessed your website from.